Development of a corporate website
for the Paprad’ children's club
Project
The main goal of the project was to increase the number of applications.
During the design development, we conducted a competitor analysis. Most clubs lack their own websites—they conduct business solely through social media. For Paprad’, this became an advantage: the website sets them apart from competitors by providing more information for discovery. It serves as the calling card of the children's club, and through additional advertising, we can boost targeted traffic and, accordingly, the number of applications.
First, we redesigned the logo. We made it less flashy, using pastel colors that perform well in social media posts. While adhering to the client's request for a calm color palette and the club's name, we drew inspiration from its unique Polish translation—"fern." It symbolizes care, a proper environment, life, and protection—key aspects for children's learning. The entire design uses unobtrusive tones with elements of a light fairy tale. This gradually builds subconscious trust in the brand among parents.
Website development to increase applications involved creating the appropriate functionality on the site. On our side, to grow targeted interactions and optimize the application funnel, we implemented the following blocks:
- An offer for an additional service: organizing holidays. This will allow capturing a broader audience in the future—not just those seeking developmental classes, but also those wanting to arrange a child's birthday.
- Application forms on every page. This reduces the number of clicks to conversion and simplifies site usage.
- Development of various pricing packages with costs indicated. Users immediately gauge their budget, and Paprad’ demonstrates pricing transparency, which builds trust.
As a result, the website was successfully launched and is now being refined: populated with content and shaped with marketing offers to expand the audience, increase visibility, and promote further online.
